With a combined 50 years experience working in the retail consumer products industry, Channel Sources offers hands-on experience and forges strategic relationships to effectively place your products.
Channel Sources is your solution for sales and distribution.
The technology and entertainment industries, including hardware manufacturing, software publishing, DVD films and music, are noted for constant change. Managing the life cycles and transitions of products that have upgrades, newer versions, sequels or line extension paths is a specialized art.
Channel Sources is one of a select number of companies who define the way products are sold, rented and downloaded. Once the exclusive domain of specialty stores, today’s entertainment and technology products can be retailed through a variety of storefronts – both brick and virtual. In order to stay current with popular trends and patterns in the industry, Channel Sources participates in all major events and conferences.
Channel Sources knows what’s hot and what’s not.
Range of Services
Uniquely positioned to provide services ranging from consultation on initial product launches to providing real-time competitive information, Channel Sources facilitates product placements directly to buyers and continues to assist clients by retaining ongoing distribution and sales.
At Channel Sources, we understand that each client’s approach to marketing is different, and that methods may vary from consumer to consumer. What works effectively with computer retailers or mass merchants may not apply to an e-tailer, office supply superstore, rental or in the international markets.
By working directly with clients and their staff, Channel Sources oversees and participates during the creation process, providing advice on advertising, packaging, creative and support materials. We will also recommend proven retailer press, and assist in marketing and promotional campaigns.
In addition, Channel Sources provides valuable insight on pricing. We will help negotiate contracts with distribution giants, co-op advertising guidelines, as well as assist with the Market Development Fund process to ensure compliance with industry standards.