Sales Representation

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Channel Sources is your solution for sales and distribution

Since 1993, Channel Sources has assisted software developers, publishers, hardware manufacturers, studios, and independent record labels to market their products and titles, and to distribute them into North America’s leading retailers. We deliver consistent and measurable results to our clients.

Channel Sources is the key to successful hardware, consumer electronics and consumer packaged goods.

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Representing clients in over 100 retail chains worldwide, with more than 15,000, shelves in North America alone, Channel Sources has introduced over 300 product lines into retailers. We currently represent over $200,000,000 in annual reseller revenue.

We understand product positioning, packaging, and pricing, and work to place client products through resellers, distributors, and emerging channels.

With a combined 50 years experience working in the retail consumer products industry, Channel Sources offers hands-on experience and forges strategic relationships to effectively place your products.

Channel Sources is your solution for sales and distribution.

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Uniquely positioned to provide services ranging from consultation on initial product launches to providing real-time competitive information, Channel Sources facilitates product placements directly to buyers and continues to assist clients in retaining ongoing distribution and sales.

At Channel Sources, we understand that each client’s approach to marketing is different and that methods may vary from consumer to consumer. What works effectively with computer retailers or mass merchants may not apply to an e-tailer, office supply superstore, rental or in the international markets.

By working directly with clients and their staff, Channel Sources oversees and participates during the creation process, providing advice on advertising, packaging, creative and support materials. We will also recommend proven retailer press, and assist in marketing and promotional campaigns.

Also, Channel Sources provides valuable insight on pricing. We will help negotiate contracts with distribution giants, co-op advertising guidelines, as well as assist with the Market Development Fund process to ensure compliance with industry standards.

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The technology and entertainment industries, including hardware manufacturing, software publishing, and consumer packaged goods, are noted for constant change. Managing the life cycles and transitions of products that have upgrades, newer versions, sequels or line extension paths is a specialized art.

Channel Sources is one of a select number of companies who define the way products are sold, rented and downloaded. Once the exclusive domain of specialty stores, today’s entertainment and technology products can be retailed through a variety of storefronts – both brick and virtual. In order to stay current with popular trends and patterns in the industry, Channel Sources participates in all major events and conferences.

Channel Sources knows what’s hot and what’s not.

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The Battlefield

For over ten years, Channel Sources has represented products in North America and Europe to over 100 Retail Chains with over 15,000 locations, and the growing market of e-tailer (Internet Resellers). We are proud to have launched dozens of new products and internationally known brands.

These are the Retailers’ shelves you want to be on! Download The Battlefield Chart (PDF) here.

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